VisitBritain Partners With Transat Holidays
VisitBritain has partnered with Transat Holidays to deliver a cross-Canada campaign of travel-inspiring messages supporting the great pillars of heritage, countryside and culture.
The campaign showcases iconic imagery from around Great Britain including: Buckingham Palace, Hadrian’s Wall, England’s North Yorkshire, Eilean Donan Castle in Scotland and Caernarfon Castle in Wales to inspire Canadians to choose Britain for their next holiday.
The majority of the activity will be in Greater Toronto, Vancouver, Quebec City, Montreal and Calgary with a small portion on the East Coast. The campaign, which started Feb. 17 will be displayed across multiple channels include digital channels on subway, malls and office buildings, print advertising on GO Trains in the GTA, national newspaper advertising, television spots on The Weather Network and MétéoMedia, and digitally on popular lifestyle sites and Facebook sponsor stories.
