VoX now representing Experience Turks & Caicos Islands in Canada
VoX International Inc. has been awarded the Canadian representation contract for Experience Turks & Caicos Islands (TCI).
VoX will develop and undertake strategic travel trade and consumer marketing initiatives as well as public relations efforts to educate travel professionals and consumers and amplify the extensive tourism offerings of this world-class Caribbean destination.
Jazmin Jimenez will lead travel trade sales efforts for Experience Turks and Caicos as Account Manager, bringing experience from Exoticca and Sunwing Vacations. Erin Oddleifson, Director of Client Services, will oversee consumer marketing and Rosalyn Hunter, Director of Communications, will handle public relations.
The ‘Beautiful By Nature’ TCI comprises 40 islands and cays with white sand beaches surrounded by crystalline turquoise waters.
Each island and cay in the archipelago is a destination on its own. A multi-experience island haven, Turks and Caicos invites visitors to revel in their unique culture and heritage, delight in diverse dining options, take in top attractions, explore the outdoors, island hop and rejuvenate at world-class spas, luxurious hotels and resorts and private villas. Surrounded by the third largest barrier reef in the world, the Turks and Caicos Islands are one of the most exquisite places to scuba dive and snorkel.
“We are thrilled to be working with Experience Turks and Caicos to spearhead growth in the Canadian market. We look forward to working with our Canadian trade partners, media and influencers to raise the destination’s profile and make the Turks and Caicos Islands a premier Caribbean vacation destination choice for Canadian travellers.,” said Susan Webb, President of VoX International.
Easily accessible, the Turks and Caicos Islands is just a four-hour flight from Toronto and Montreal, making it an ideal long weekend getaway or multi-day vacation destination. As one of the top international markets, Canada is a significant contributor of overall arrivals.
“Canada is a growing international market for Turks & Caicos Islands with excellent connectivity. We realized the importance of having in-market representation to achieve our goals and after an extensive RFP process, VoX International was a natural choice. We were impressed with their breadth of experience, results oriented focus and valued relationships with key Canadian travel trade and media.,” said Trina Adams, Chief Marketing Office, Experience Turks & Caicos.
