W debuts in Switzerland
Starwood Hotels & Resorts Worldwide, Inc. has debuted the W Hotels brand in Switzerland with the opening of W Verbier, the W brand’s first ever alpine and ski retreat. W Verbier and The Residences at W Verbier are part of a multi-component luxury development project situated next to the main Médran gondola at the foot of the Verbier ski slopes.
W Verbier offers global jetsetters and Verbier enthusiasts’ immediate ski-in, ski-out access to all of the alpine action combined with the W brand’s distinctive lifestyle programing. The opening of W Verbier marks a milestone as the global design powerhouse celebrates 15 years of W innovation since it opened its first hotel in New York City in 1998. With 45 hotels and retreats around the world, W is on track to reach 60 hotels by 2017.
