From the 12th annual International Luxury Travel Market, W Hotels Worldwide today announced the opening of its 45th hotel and first ever-ski retreat, W Verbier in Switzerland. The opening of W Verbier continues the W brand’s aggressive global growth, which began 15 years ago with the debut of the David Rockwell-designed W New York in the heart of midtown Manhattan. W Verbier and The Residences at W Verbier mark the entrance of W Hotels into Switzerland. With the spirit of Ibiza set on ice, the hotel is located at the base of the mountain in the Medran area of Verbier, part of a multi-component luxury development project owned by Les Trois Rocs.

W Verbier offers 123 rooms for jet setters seeking extraordinary travel experiences. Situated in four adjacent characteristic chalets on the Place Blanche, the heart of the Medran Project, the hotel is conveniently located next to the main gondola offering immediate access to the resort’s ski slopes, making it the perfect ski-in and ski-out experience. The Residences at W Verbier, 15 W-branded, full-service residences, are located right next to the hotel. Before or après ski, guests and residents are invited to experience the W Cafe, W Living Room, Away Spa and FIT (W’s take on the traditional fitness centre) as well as an indoor/outdoor WET pool deck. The signature restaurant, Arola, is in collaboration with two-Michelin Star Chef Sergi Arola, known for his modern, urban Spanish “pica pica” cuisine. The restaurant at W Verbier features a dining and bar area where stylish holidaymakers and locals can mingle over a variety of cocktails and contemporary tapas with a modern Swiss twist. (