W to debut in Dubai

W Hotels Worldwide has signed an agreement with Al Sharq Investment LLC to debut a new W Hotel in Dubai on The Palm Jumeirah. Set to debut in 2016, W Dubai – The Palm will be located in the emirate’s most prestigious residential, leisure and tourism hub and will offer views of the iconic island, Dubai Marina and the azure waters of the Arabian Gulf. “We are proud to partner with Al Sharq Investment as we open a new W Hotel in this iconic destination in Dubai,”said Roeland Vos, president, Starwood Hotels & Resorts, Europe, Africa and Middle East. “This signing marks an important milestone in our overall growth strategy to expand the W brand in primary cities throughout the Middle East including Doha, Amman, Muscat, Abu Dhabi and Dubai.”The hotel will feature 283 guest rooms, including 102 suites, five WOW suites and two Extreme WOW suites (W’s interpretation of a Presidential Suite). W Dubai – The Palm will also offer W exclusives including the brand’s signature W Lounge experience (W’s transformation of the traditional lobby), a WET pool, SWEAT (W’s state-of-the-art fitness centre) and an AWAY Spa. The hotel will offer eight contemporary dining and lounge concepts, more than 2,500 square metres of meeting and event space and a full-service WIRED business centre. These offerings will be complemented by the W brand’s signature service promise, Whatever/Whenever, providing guests whatever they want, whenever they want it. (

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