Marsha Walden has been named the new President and Chief Executive Officer of Destination Canada.
The announcement of Walden’s appointment was made by the Honourable Mélanie Joly, Minister of Economic Development and Official Languages today.
Commenting on the appointment, Ben Cowan-Dewar, Destination Canada, Chair of the Board of the Directors, said: “On behalf of the Board of Directors of Destination Canada, I am pleased to welcome Marsha Walden as our new President and CEO. Marsha is a well-respected and trusted member of the ‘Team Canada’ tourism community. Her experience and impressive record of success will be an asset to Destination Canada, and the sector as a whole, as we build a more resilient visitor economy.”
Walden joins Destination Canada from Destination British Columbia where she served as the President and CEO since 2013.
In that role, she successfully led the newly formed provincial Crown corporation to create ground-breaking strategies for tourism development and nationally recognized, data-driven performance marketing. Most recently, her attention has focused on leading the organization to support the ongoing recovery of BC’s tourism sector.
Walden observed that: “Tourism goes well beyond the one in 10 jobs it creates nationwide; tourism intersects economic, social, environment and community development.”
And she continued: “This is a critical time for the sector and I am thrilled to be joining Destination Canada as we work to support a resilient visitor economy.”
Destination Canada’s Board of Directors also extended its thanks to David Robinson, who led the organization as Interim President and CEO for the past six months, as well as the Senior Leadership team for their dedication and passion throughout the past months.
Walden’s first day with Destination Canada will be Aug. 24, 2020.