Pascal Prinz is taking on a new role with Switzerland Tourism. Prinz is relocating from Canada to Switzerland to become Manager Global Accounts on Oct. 1, 2022. Oliver Weibel has been named the new Market Manager Canada for Switzerland Tourism and will take over the position on Nov. 1, 2022.
Reflecting on his tenure in Canada since 2017, Prinz shared, “My big dream came true. It’s been an honour to represent Switzerland and Europe in Canada for the past 4.5 years. My heart is full of gratitude for all I have learned and the wonderful people I have met. Thank you for being open and giving me a chance! You have made me a better human being. I’m proud to say that I will always remain “Canadian” for the rest of my life. I will miss Canada’s people, passion for sports and spirituality, and self-deprecating humour.”
And he continued, “Canada is a great country standing up for tolerance, multiculturalism, and mutual respect. During the first two years of my assignment, we could achieve record growth and overtourism became a big topic. Then the pandemic hit, and we lost 90% of our business and borders closed. I’m proud of how as a ‘Team Europe,’ we have navigated this crisis in Canada and that people are now able to travel again. Travel is the best education there is!”
At Switzerland Tourism, Weibel has been part of the accommodation and hospitality marketing team in Zurich since 2017.
“I wish my successor Oliver Weibel all the best and an excellent start,” added Prinz.
“We are sad to say farewell to Pascal but know he will continue to guide our global success in his new role. We want to thank him for his amazing contributions to the Canadian business and the recovery effort for travel to Switzerland and Europe,” says Claudio Zemp, Director of Americas at Switzerland Tourism.
Weibel holds a bachelor’s degree in “International Hospitality Management” from EHL Hospitality Business School in Lausanne. Weibel knows the hotel and hospitality business worldwide personally from experience. Before joining Switzerland Tourism, Weibel held several positions in the international hotel industry, most recently working as Head of Sales & Marketing and Congresses & Events at the Hotel Einstein in St. Gallen, where he was responsible for the North American market. At ST, he has been part of the accommodation & hospitality marketing team in Zurich since 2017.
“With Oliver, we have a tourism expert joining us with experience from the core part of our business. He has worked extensively with our partners in Switzerland and knows our business well. And, with his extensive experience in North America, he is the ideal man with proven expertise in both marketing and the hotel and hospitality industry,” Zemp continued.