When the future is knocking on your door, it’s best to put on your best and go out and greet it.
That’s exactly what Air Canada did yesterday, with the launch – simultaneously at events in Toronto, Montreal and Vancouver – of a bold new, Canadian-inspired livery for its entire fleet, elegant new uniforms for its employees and a taste of some of the new onboard menu offerings that its customers can look forward to.
In Toronto, Benjamin Smith, president, passenger airlines, told his audience:
“Air Canada’s new livery signals a pivotal inflection point in our 80-year history. On the occasion of Canada’s 150th anniversary year, with our new livery, new uniforms for our employees, the award-winning international cabin standard introduced with the launch of our Boeing 787 aircraft, and enhanced onboard offerings, the future Air Canada represents the strength of our nation and the future-looking spirit of our airline.”
“On behalf of our 30,000 employees world-wide, it is a privilege to fly Canada’s flag, and we are proud to showcase some of the best of this nation’s talent as we continue to expand Air Canada’s horizons to fly to more than 200 destinations on six continents.”
Air Canada’s fleet of 300 mainline and regional aircraft are being repainted in a bold black and white design that highlights its iconic red maple leaf encircled ensign, or “rondelle,” that returns to the tail of the flag carrier’s fleet after an absence of 24 years.
The new fleet livery was designed by international design firm Winkreative, headed by Canadian entrepreneur Tyler Brûlé and following the Feb. 9 events, the first three aircraft sporting this new livery entered service.
Check out the video of AC’s new livery by clicking here.
Air Canada also unveiled its elegant charcoal grey and black employee uniforms with red accents and accessories by Canadian designer Christopher Bates.
The stylish uniforms combining urban chic and international flair complement the charcoal greys, natural tones and red accents featured in the new interior cabin design of Air Canada’s international fleet.
The airline’s pilots, flight attendants, airport customer service agents and other uniformed personnel comprising approximately two-thirds of its 30,000 global workforce will start wearing their new uniforms later this year.
Go to http://www.aircanada.com/uniform to check them out.
As for its onboard service, British Columbia-based chef David Hawksworth and world renowned Quebec-based sommelier, Véronique Rivest were both actively involved in developing Air Canada’s premium menu choices.
Air Canada’s selection of Signature dishes, created by Chef Hawksworth, showcases the finest Canadian ingredients from across the country available since it was launched in October 2015 for Air Canada’s International Business Class customers.
The carrier’s new sommelier, Véronique Rivest, will expertly pair the dishes and develop Air Canada’s wine program with a selection of Canadian, old and new world wine that are changed seasonally to highlight the best wines to be enjoyed at 30,000 feet.
(Photos by BTM’s R. Tugwell).