The Antigua and Barbuda Tourism Authority has launched “Your Space in the Sun,” its new campaign that positions it as the perfect location for travel in the new normal created in the wake of the COVID-19 pandemic.
‘Your Space in the Sun’ is designed to specifically speak to the new desires and needs of travellers and gives people something to dream about when they are ready to book their first holiday.
The concept speaks to people’s newfound desire of space and freedom to move and explore after many have been trapped indoors, with little space to themselves, with restricted access to the outside world. The campaign shows Antigua and Barbuda has the perfect antidote of space. The campaign invites people to broaden their horizons and enjoy all the space they need: space to move, space to think, space to be you.
The Hon. Charles “Max” Fernandez, Minister of Tourism & Investment, said that: “All indications are that travellers’ expectations have fundamentally changed, and destinations must adapt and address these concerns in order to attract business now that travel is resuming and consumer confidence is being restored.”
The Minister continued: “One of the most profound differences centers on physical distancing. The concept of personal space has been amplified, and the aversion to mass gatherings and crowded spaces is likely to remain for the foreseeable future. “
The new campaign acknowledges and owns this reality and presents Antigua and Barbuda as the destination where space – in all its forms and in every context — is essentially what is on offer.
Colin James, CEO of the Antigua and Barbuda Tourism Authority, pointed out that: “After months of confinement, travellers seeking a well-deserved respite will find no better place than Antigua and Barbuda.”
And he added that: “With 365 beaches, an expanse of blue sea, secluded harbours, boutique properties, private villas and one-of-a-kind attractions, Antigua and Barbuda is the perfect place to escape, broaden your horizons and enjoy all the space you need. Highlighting our bountiful space will inspire people to confidently and safely explore the wonder and beauty of our destination”
Go to www.visitantiguabarbuda.com for more.