WestJet A Winner At WTM

WestJet is the winner of this year’s prestigious World Travel Leaders Award for Canada.

The awards are presented annually by members of the Global Media Network (GMN) at World Travel Market in London to recognize companies and/or individuals that have made significant ground-breaking contributions to travel and tourism in their region.

Baxter Travel Media (BTM), a founding member of GMN, presented the award at a ceremony on Tuesday, with managing editor and publisher Mike Baginski on stage with WestJet’s vice-president, sales and business development, Lyell Farquharson and BDM Louis Gosselin.

WestJet was recognized in particular for its excellent customer service combined with global brand expansion, which includes flights to Ireland, Scotland and, starting next year, London Gatwick.

An independent panel of WTM judges for the awards commented, “We were impressed by the range of [WestJet’s] innovation and memorable brand marketing initiatives. It has extended its global reach whilst retaining their very personal levels of customer service …”

G Adventures picked up its second World Travel Leaders Award, this time for the UK region, from GMN member TTG.

The Toronto-based tour company was nominated by BTM two years ago for the impressive work and dedication of its Planterra foundation for responsible tourism.