WestJet Group Welcomes Its New CEO

Chris Burley, Chairman of WestJet’s board of directors, took the opportunity yesterday to welcome Alexis von Hoensbroech to his new role as the company’s CEO.

Said Burley: “It is my pleasure to officially welcome Alexis to the WestJet Group at this pivotal time for the business. With extensive experience in aviation and in leading a global airline through the pandemic, we are confident that under Alexis’ leadership his vision will accelerate the WestJet Group’s recovery.”

Commenting on his new role, von Hoensbroech said: “As the WestJet Group moves into its next chapter, I am thrilled to be joining this dedicated team, at such a critical time. As we forge ahead, the more than 8,500 WestJet and Swoop employees have shown admirable tenacity and determination over the last two years. Together we will emerge from the pandemic stronger, and I am excited to work alongside this incredible group, as we take WestJet and Swoop to new heights.”

After obtaining a doctorate in physics, von Hoensbroech, 51, spent his early career at the management consultancy company, The Boston Consulting Group, in Munich and Tokyo, with clients primarily from the aviation industry. He joined the Lufthansa Group in 2005 as head of strategy and investment management for the airline.

From there, ran various integration projects; became head of commercial at the airline’s biggest hub in Frankfurt, before becoming CCO of Lufthansa Cargo AG. Most recently, as CEO and CFO of Austrian Airlines, he restructured the airline and its network to compete with ULCC competition in Austria and successfully led the company through the COVID crisis.

Burley said: “I want to give my sincerest thank you to Harry Taylor, for his exceptional leadership and contributions over the past three months. Harry successfully led and stabilized the WestJet Group through a challenging holiday season in the face of the unpredictable impact of the Omicron variant. We are grateful for Harry’s dedication and continued leadership as he returns to his permanent role as WestJet Executive Vice-President and Chief Financial Officer (CFO).”


Posted in Airlines, Appointments