WestJet has ‘Movember’ madness

WestJet will be having a little “Mo” fun during the month of November as it raises funds in support of prostate cancer and men’s mental health initiatives. The airline will release Movember-themed vignettes. These digital shorts will air on WestJet’s YouTube channel. In 2011, WestJet president and CEO Gregg Saretsky was a Movember participant, raising $85,000 and becoming one of the top individual Movember fundraisers in the world. This year, Saretsky and WestJetters will b e participating – and fundraising – as a team. Saretsky observed: “Movember allows us to do all the things we, as a company, love to do: have fun and support a worthwhile cause. I’m so pleased to see WestJetters, our Mo Bros and Mo Sistas, from across our network joining in on the Movember fun. You know what they say, the Mo’ the merrier.” He continued, “As we launch our own Movember initiatives, we’re issuing a challenge to all corporations across Canada. To the organization with the highest employee participation by percentage, we will give two round-trip tickets to anywhere WestJet flies to be used for their fundraising purposes.” “Some of the things Movember is passionate about include men’s health, doing good, having fun and moustaches,” said Pete Bombaci, National Country Director of Movember Canada. “WestJet has joined the ranks of hundreds across the country in helping out with all four in a big way.”

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