WestJet has announced the market launch of Plus, which officials say is an important part of the airline’s fare bundle roll out, offering additional flexibility, comfort and convenience to guests looking for more options. Plus includes complimentary flight change and cancel options, extra baggage allowance (two free checked bags), extra legroom (36-inch seat pitch), a complimentary food item and alcoholic beverage, advance boarding and overhead bin space, and priority security screening at available airports.

“Plus is the answer for a growing market of travellers who have asked for more choice and flexibility at lower fares than exist today,” said Bob Cummings (pictured), WestJet executive vice-president, Sales, Marketing and Guest Experience. “The introduction of Plus allows us to offer guests the same guest experience they have always enjoyed while providing additional features to meet their needs. What WestJet includes in Plus is offered at a price much lower than what competitors have made available to date and I am proud that WestJet continues to drive value for the travelling public. Plus is an excellent choice for business travellers and guests who require greater flexibility, more amenities and less planning around their travel dates.”

Plus completes the fare bundle launch that began earlier this year with the fleet reconfiguration, creating additional legroom in the first three rows of seating in all of WestJet’s 103 Boeing Next Generation 737 aircraft. Guests can now choose Econo, Flex, or Plus fares at the time of booking. To ensure availability, guests wishing to purchase Plus are encouraged to do so in advance of their flight. (