WestJet, Live Different Team Up


WestJet has launched a three-year, enhanced partnership with Canadian charity Live Different and its Hero Holiday program, an initiative providing year-round global humanitarian opportunities in Mexico, Dominican Republic, Haiti and Thailand.

Since 2012, WestJet has supported Live Different with the WestJet Hero Holiday program on an annual basis in the community of Nuevo Renacer, located near Puerto Plata, Dominican Republic. This year’s Hero Holiday, taking place in October, marks the beginning of a new three-year partnership with the organization.

“Our goal is to find meaningful ways to extend WestJet’s culture of care into the communities we serve,” said Richard Bartrem, WestJet vice-president, Communications and Community Relations. “Over the last 18 years, WestJet has supported thousands of charities across Canada through our WestJet Cares for Kids, WestJetters Caring for Our Community and Airport Giving community investment programs. A new three-year commitment to Live Different enables us to dig a bit deeper and develop a long-term relationship with the people of Nuevo Renacer, through the contribution of our enthusiastic volunteer base and this terrific Canadian charity.”

“A successful partnership works when there is an alignment in values and proven integrity to support those values,” said Charles Roberts, executive director, Live Different. “Live Different’s mission is to embrace and inspire a lifestyle that cares for people. WestJet cares too, and our shared values are why a partnership with WestJet works so well. We look forward to continuing working and growing alongside WestJet, while having some fun along the way. Together, I believe we are making a positive impact.”

Over the next three years, WestJet will provide flight vouchers, WestJetter Hero Holiday volunteers building a minimum of five homes per year – including homes for eight families in 2014 – and flight discounts for other Hero Holiday participants and Live Different Academy volunteers.