WestJet has signed a three-year agreement with the National Music Centre (NMC) to be the airline partner for NMC’s Artist in Residence Program, which is based out of NMC’s new facility Studio Bell in Calgary.
Studio Bell, which was unveiled on July 1, is the home of the National Music Centre – an international hub for music and technology that preserves and celebrates Canada’s music story, while inspiring new music.
The Artist in Residence Program invites musicians from across Canada and around the world to explore and utilize NMC’s collection of artifacts, including the Rolling Stones Mobile Recording Studio, to create new musical works.
WestJet will be providing flights so that artists can travel from across its network to Studio Bell over the next three years.
Richard Bartrem, WestJet’s vice-president, marketing communications, said: “The National Music Centre has quickly established itself as the most important touchstone for all things music in Canada and we are thrilled to be the airline partner for the Artist in Residence program.”
Bartrem continued: “As we approach Canada’s 150th birthday, Studio Bell, home of the National Music Centre, is a preeminent destination to visit in order to understand and appreciate Canada’s contributions to the music scene throughout history, both nationally and globally. We look forward to flying Canadians and talented musicians from coast-to-coast here to our hometown for a great musical experience. Studio Bell is an asset to the city, the province and Canada itself and WestJet is proud to share in its success through our support of the Artist in Residence program.”