WestJet has appointed Karl Schuster, as its Executive Vice-President and Chief Loyalty Officer (CLO).
Schuster will join the WestJet executive leadership team in early 2022, following the completion of the immigration process.
He has over 19 years of loyalty experience, including six years as Chief Executive Officer (CEO) of Velocity Frequent Flyer, Virgin Australia’s loyalty program. During his time at Virgin Australia, Schuster grew Velocity to be one of the largest loyalty programs in Australia, significantly increasing their annual revenue; increasing membership subscribers to 10 million, from their previous 5.3 million members; and growing partnerships with noteworthy brands across the country.
Prior to his time at Velocity, Schuster led multi-year loyalty programs for Qantas, British Airways and Malaysian Airlines and provided consulting advice to a diverse range of airlines in his nearly 15 years at Aimia Inc.
The CLO is a newly created role for the airline, responsible for the execution of growing WestJet’s loyalty program, products, services and partnerships through innovation and leadership.
Go to www.westjet.com for more.