WestJet Spreads The Holiday Cheer


Tis the season… it was a #WestJetChristmas come early as thousands of WestJet employees – led by Santa dressed in blue pants, jacket and hat – hit the streets and airports yesterday (Dec. 9) around the WestJet world with the goal of performing 12,000 random acts of kindness in a 24-hour period as part of WestJet’s 12,000 Mini-Miracles Day.

Beginning in Halifax, Santa travelled aboard a WestJet Boeing 737 where he will made stops in Toronto, Calgary, Yellowknife (delivering gifts by dogsled) and Vancouver (where he handed out toys at Ronald McDonald House B.C.). Santa was joined by WestJet elves (see below) to spontaneously deliver gifts and good deeds across the country. Street teams were active in 13 cities and 38 airports around the WestJet world.

Random deeds ranged from giving away free hot beverages to shoveling sidewalks, helping elderly with groceries, purchasing tickets to community attractions, paying parking fees, handing out umbrellas, blankets and providing meals to charitable groups, to name just a few.

Santa and WestJet also gave away flights (see below) and such items as free passes for the CN Tower in Toronto. Santa is pictured here at the CN Tower “high-fiving” a young fan.

“This is the fourth year of WestJet’s Christmas Miracle campaign, which has become the most anticipated day of the year for many of our WestJetters,” said Richard Bartrem, WestJet vice-president, Marketing and Communications. “Having the opportunity to put smiles on people’s faces while doing good deeds in communities around the WestJet world defines who we are as a company, and is a reflection of our caring corporate culture. It’s a testament to how we treat our guests who fly with us.”

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