WestJet Takes Calgary Stampede Partnership To New Heights

WestJet is celebrating a five-year renewed commitment with the Calgary Stampede. Over the next five years, WestJet will be the official airline of the Calgary Stampede, serving as a Champion Level sponsor of the outdoor event with the airline sponsoring the bull riding rodeo events, the iconic WestJet Skyride and an on-site activation rewarding Stampede guests with exciting prizes like free flights.

WestJet and the Calgary Stampede’s partnership was established in 2003 and was founded on a mutual connection of bringing the world to Western Canada to experience all it has to offer. With a shared commitment to community, the two Calgary-based brands are proud to come together to provide neighbours and visitors with an exceptional experience not only from July 7-16, but all year round.

The WestJet Group CEO Alexis von Hoensbroech, said: “The Calgary Stampede is integral to our city’s vibrant identity, bringing visitors from around the country and the world together for ten days in the heart of Western Canada.”

He continued: “We are thrilled to serve as the official airline partner of The Greatest Outdoor Show on Earth, bringing accessible and direct connectivity from over 68 domestic and international communities to the Calgary Stampede. Today’s renewed commitment demonstrates an unwavering commitment to ensuring people from near and far will continue to experience The Greatest Outdoor Show on Earth for years to come.”

Calgary Stampede CEO, Joel Cowley said: “We are proud to have a partner who shares our values and commitment to investing in the rich history and exciting future of our local community.”

And he noted that: “Each year, Stampede Park hosts more than 1,200 business, tourism, sporting, hospitality and community events, welcoming more than four million guests from every corner of the world to Calgary. WestJet has been a key partner in that work for two decades and we are thrilled to have their elevated support as we get ready to welcome the world to Stampede 2023 and beyond.”

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