It Will Take Your Breath Away


Alright, this might not be something you can sell, but it is certainly something that will convince your clients of the wonders of the Canadian Rockies and the beauty of Banff National Park.

Presented by the Upthink Lab, Snow Art is a 2:22 video that captures the creative journey of internationally-acclaimed snow artist Simon Beck during his first artistic exploration of North America.

And #ProjectSnow tells the visual story of Beck’s magnificent imprints on the pristine, mountainous landscape of Banff National Park – his latest winter canvas.

The high-definition footage was shot over many, many hours – amongst bright daylight and under starlight skies and astounding Northern Lights colour – allowing #ProjectSnow to illustrate the intense intricacy of Beck’s unique work within an innovative time-lapse format.

The montage also features impressive ‘light drawing’ effects, highlighting Beck’s Snow Art masterpiece through LED lighting gently retracing the artist’s steps.

Simon Beck creates perfect, detailed geometrical designs using nothing more than a traditional compass, a map drawing and a pair of trusted snowshoes to make carefully-planned tracks in the snow. In February 2015, Beck used his distinctive artistic talents and passion for orienteering to design a series of snow art drawings especially for Banff National Park.

Beck’s #ProjectSnow art series included one huge-scale creation of a beautiful snowflake – his largest-sized drawing to date – which he composed on the majestic Peyto Lake, surrounded by dramatic mountain peaks Taking over six hours to stomp out in the snow, the design was 450 metres in size, from tip to tip.

He then continued to take his awe of witnessing the Canadian Rockies for the very first time as inspiration to create drawings for two of Banff National Park’s downhill ski areas.

A howling wolf, playing tribute to the National Park and its wild inhabitants, was created at Lake Louise Ski Resort as well as a detailed maple leaf drawing at Sunshine Village – perfectly symbolizing Beck’s first visit to Canada.

As Beck observed during his February 2015 visit to Banff National Park: “This is how God intended mountains to be.”
To watch #ProjectSnow now just click here it will take your breath away.
For more on #ProjectSnow, go to .