Hyatt Hotels Corporation has announced today the integration of more than 20 European Inclusive Collection resorts into the World of Hyatt loyalty program.
The company is also rebranding of AMR Collection to the Inclusive Collection.
Following the Inclusive Collection launch in May 2022, guests and members will now have more all-inclusive resort options to choose from in the Americas and Europe, with additional European resorts in the Inclusive Collection expected to join World of Hyatt soon.
After entering the all-inclusive segment with the launch of Hyatt Ziva and Hyatt Zilara brands in 2013, followed by the addition of the AMR Collection portfolio in 2021, Hyatt has been further strengthening its leadership position with the introduction of the Inclusive Collection in May 2022.
In the last four years alone, Hyatt has doubled the number of luxury rooms and tripled the number of lifestyle and resort rooms in its global portfolio.
Erica Doyne, senior vice president of marketing & communications, Inclusive Collection, Hyatt, explained that: “Since Hyatt’s acquisition of Apple Leisure Group in 2021, we have been thoughtfully integrating AMR Collection brands into the Inclusive Collection and the World of Hyatt loyalty program,.”
Doyne continued: “As of today, all brands that were previously part of AMR Collection will now live under the Inclusive Collection umbrella, alongside Hyatt Ziva and Hyatt Zilara. With this latest milestone, we’re unifying our complementary brands under one portfolio and continuing to capture the unwavering leisure demand.”
Hyatt’s portfolio of nine global all-inclusive brands will continue to bring exceptional and immersive experiences to guests and members with Hyatt Ziva, Hyatt Zilara, Zoëtry Wellness & Spa Resorts, Secrets Resorts & Spas, Breathless Resorts & Spas, Dreams Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts and Sunscape Resorts & Spas brands.
Go to www.hyatt.com for more.