WTM London has redesigned and renamed its co-located travel & hospitality technology show.
Previously called Travel Forward, it will become WTM Travel Tech and offer more features for exhibitors and visitors at WTM London 2022 (7-9 November 2022).
Show organizers are planning two theatres in the WTM Travel Tech zone – one to showcase new products and the other to host seminars, debates and presentations.
The product showcase theatre will offer exhibitors more options to present their new services and innovations to visitors.
WTM Travel Tech will also have an updated brand positioning to reflect the way it has evolved from Travel Forward, as well as a dedicated section within the WTM London website.
The changes have been made as a result of findings from in-depth research conducted among buyers, exhibitors and visitors.
The survey was conducted shortly after the respondents had attended WTM London 2021 and Travel Forward, which took place in a hybrid format for the first time, featuring a live show on Nov. 1 to Nov. 3, 2021 and an online event on Nov. 8 to Nov. 9, 2021.
The poll found a strong preference for Travel Forward to be closely integrated with WTM London.