Wyndham Debuts New All Inclusive Brand

Wyndham Alltra, Wyndham’s first all inclusive brand in partnership with Playa Hotels & Resorts, officially launched during a ribbon cutting ceremony yesterday at Wyndham Alltra Cancun in Mexico.

Scott LePage, President, Americas for Wyndham Hotels & Resorts, said the concept of the new brand, which is positioned as an upper midscale offer, is to provide all inclusive travel for all.

“When we decided over two years ago to launch an all inclusive brand, we searched around for a name that would represent what we want this brand to be,” he said during the event. “We want all inclusive to be available to everyone. All inclusive travel for all is what Alltra stands for.”

While the new brand made its debut with the family friendly Wyndham Alltra Cancun and the adults only Wyndham Alltra Playa del Carmen previously Panama Jack properties the goal is to expand to other destinations as well. Alltra marks Wyndham’s 22nd brand and its first dedicated to the fast-growing, all-inclusive segment.

Fernando Mulet, EVP and chief investment officer at Playa Hotels & Resorts, said the company already has a big presence in Quintana Roo, where the two properties are located.

“Playa is committed to continue growing and investing in the great state of Quintana Roo, where today we own and manage a portfolio of eight properties,” he said. “We’ve reached an important milestone in our partnership with Wyndham by bringing this new brand to life.”

Dean Sullivan, Sr. VP of sales and marketing for Playa Hotels & Resorts believes the new brand also represents opportunities for growth for travel advisors, as the trade will be able to appeal to clients who are new to the all inclusive market through Wyndham.

Travel advisors, international and local media, and tourism professionals from Quintana Roo joined Playa Hotels & Resorts and Wyndham Hotels & Resorts executives to take part in the ribbon cutting event featuring a Mayan ceremony, confetti and pyrotechnics. 

Pictured at top and bottom are: Dario Flota Ocampo, director of The Quintana Roo Tourism Board; Scott LePage, Wyndham Hotels & Resorts; Bernardo Cueto Riestra, Secretary of Tourism for the State of Quintana Roo and Fernando Mulet, EVP and chief investment officer, Playa Hotels & Resorts. 

Stay tuned for more coverage in upcoming editions of Travel Courier.