Voices of Travel

YOMADS TARGETS YOUNG ADVENTURERS

Adventure travel company World Expeditions has joined other major international travel companies to establish Yomads Travel, an adventure travel brand, tailored specially for travellers in their 20s and 30s. Baumeler Reisen (Switzerland), SNP Natuurreizen (the Netherlands) and World Expeditions (Australia, North America, UK and New Zealand) have combined their global expertise and experience to deliver “truly unique travel experiences for what they see as a neglected segment of the market. As well as being well-priced, multi-activity and adhering to strong environmental principles, Yomads’ itineraries will include lots of optional activities allowing participants to retain their individual freedom, all high on the wish lists of the elusive youth market.”

Itineraries have been crafted by — or in close consultation with — people within the target age bracket. The first Yomads’ departures are scheduled for March and itineraries are finalized for destinations including Namibia, South Africa, Alaska, China, India, Indonesia, Cambodia/Laos, Myanmar, Nepal, Sri Lanka, Vietnam, Costa Rica, Greece, Turkey, Slovenia, Georgia, Iceland, Morocco, New Zealand and Peru. (http://www.yomads.com)

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