Travel Webcast

Your Wedding, Your Style with Sandals

It’s all about you! That was the clear message for brides as Sandals Resorts International (SRI) kicked off the 2012 wedding season with a high energy launch of its innovative “Your Wedding, Your Style” program that lets couples “personally style” their nuptials at any one of Sandal’s 14 resorts in the Caribbean. TLC’s “Say Yes To The Dress” star, Randy Fenoli was the host of the day-long event which took place at New York’s Grand Central Station’s Vanderbilt Hall and saw Sandals welcoming commuters as they headed off to work; honour military couples attending with honeymoon packages at a Sandals resort; and tipped off the travel trade on how the new program would help them make more in commission. In welcoming agents and operators, Fenoli observed that with its launch of the first, fully customizable wedding program, Sandals has “unpackaged” the Destination Wedding. SRI’s CEO Adam Stewart told the New York City travel trade audience that Sandals spent several million dollars developing the new “Your Wedding, Your Style” program that allows brides to put their personal touch on everything from place cards to the style of the cake. Stewart pointed out that today’s brides don’t want someone else to do it for them, they want to do it for themselves and Sandals newly launched Wedding Designer tool gives them the ability to do just that. As for the trade, SRI’s CEO pointed out that the new wedding tool is the “ultimate conversion tool” for travel agents. So check it out at . And watch for more on “Your Wedding, Your Style” in upcoming issues of CTP and TC. Photo supplied courtesy of Sandals Resorts International.

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