NCL appoints Kiran Smith as chief marketing officer

Norwegian Cruise Line has appointed Kiran Smith as Chief Marketing Officer, succeeding Adam Malone, who will transition into the newly created role of Senior Vice President of Guest Experience.

Both will report into NCL President David J. Herrera and serve as members of the Brand senior leadership team.

With decades of experience elevating public and private companies and bringing them to the next stage of their growth potential, Smith will lead the marketing team to build a unified approach in executing data-driven strategies designed to put the guest at the center. Insight-driven storytelling will be at the core to strengthening the brand positioning, increasing guest engagement, driving sustained performance and attracting new cruise audiences.

“Kiran is a brilliant marketing mind with an incredible reputation for consistently delivering compelling campaigns that break through the noise and captivate audiences,” said David J. Herrera, president of Norwegian Cruise Line.

“NCL is a true pioneer in the cruise industry, and I’m honoured to join the Company at such a pivotal and exciting time,” said  Smith. “Building brands that truly connect with people has always been at the heart of my work. NCL is a brand with a bold spirit, strong culture and a rich legacy — I look forward to working with this incredibly talented team to help shape its next chapter and inspire even more guests to explore the world with us.”

For more information, visit www.ncl.com.