Norwegian Cruise Line unveils new guest experiences on two ships
Norwegian Cruise Line (NCL) has unveiled images of reimagined spaces and additions to Norwegian Jade and Norwegian Gem -- including the brand-new adults-only Vibe Beach Club and an enhanced Thermal Suite in the award-winning Mandara...
Tags: Norwegian Cruise Line
Norwegian Cruise Line names Lee Applbaum as CMO
Norwegian Cruise Line has appointed Lee D. Applbaum as Chief Marketing Officer beginning July 6, 2026. With more than 25 years of experience building and transforming some of the world’s most recognized consumer brands, Applbaum will...
Norwegian Cruise Line puts partners first with new sweepstakes
Norwegian Cruise Line (NCL) is celebrating the 15th anniversary of its dedicated travel advisor program, Partners First, with a cruise vacation sweepstakes to commemorate its unwavering long-term commitment to the travel agent community. From...
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Norwegian Cruise Line sails back into Philadelphia
Norwegian Cruise Line (NCL) is returning to Philadelphia, becoming the first cruise line to sail from the city in 15 years. As the city of Philadelphia celebrates a momentous year with the country's 250th anniversary happening this summer,...
Norwegian Cruise Line welcomes Norwegian Luna to its fleet
Norwegian Cruise Line has taken delivery of Norwegian Luna -- the 21st ship in its fleet -- from Fincantieri at its shipyard in Marghera, Italy. As the second ship in the next-generation Prima Plus Class, Norwegian Luna elevates every...
Tags: NCL Luna, Norwegian Cruise Line
NCL sets sail with new brand platform, national ad campaign
With a history of breaking boundaries, Norwegian Cruise Line (NCL) has set sail with a new brand identity inspired by its iconic 1990s tagline, “It’s Different Out Here,” along with a new national TV campaign. The new platform is rooted...
Tags: For All Maritime, It's Different Out Here, Kiran Smith, Norwegian Cruise Line
NCL puts partners first, eliminates NCFs
In a message to its travel partners, Norwegian Cruise Line said that in 2026, it’s celebrating 15 years of Partners First in 2026, with the introduction of a major enhancement that reinforces its ongoing commitment to being the easiest cruise...
Norwegian Cruise Line unveils 2027-2028 winter deployments and more
Norwegian Cruise Line (NCL) has released details of its winter 2027/28 deployment and the return of its guest-favorite Free at Sea Plus package offering more unlimited amenities, including premium beverages, streaming Wi-Fi, Starbucks® and...
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Kazlauskas named President of Norwegian Cruise Line
Norwegian Cruise Line Holdings Ltd. has named travel industry veteran Marc Kazlauskas as President of Norwegian Cruise Line (Norwegian), effective Jan. 19, 2026. Kazlauskas joins the company with more than 30 years of senior leadership...
Norwegian Aqua making waves with Miami arrival
Norwegian Cruise Line (NCL) is celebrating the arrival of Norwegian Aqua at its new homeport of Miami, kicking off its winter season of Caribbean cruises with calls to the company’s private island, Great Stirrup Cay. Following its...
Tags: Norwegian Cruise Line