NCL’s Norwegian Bella open for booking for its inaugural season
Norwegian Cruise Line (NCL) opened for sale its next cutting-edge vessel, Norwegian Bella, which will offer seven-day round-trip Mediterranean itineraries from Barcelona, Spain beginning in May 2028. At approximately 1,129 feet long and...
Air Canada Vacations Academy sets sail with NCL in 2027
Air Canada Vacations is excited to announce the inaugural Air Canada Vacations Academy at Sea, taking place from January 17 to 24, 2027, aboard Norwegian Cruise Line’s Norwegian Encore. Representing a first for Air Canada Vacations and a...
NCL prepares to unveil Great Tides Waterpark on Great Stirrup Cay
Norwegian Cruise Line has released the first images of the Great Tides Waterpark on its private island in the Bahamas, Great Stirrup Cay, ahead of the official grand opening celebration on Sept. 4, 2026. The waterpark experience will be...
Norwegian Cruise Line unveils new guest experiences on two ships
Norwegian Cruise Line (NCL) has unveiled images of reimagined spaces and additions to Norwegian Jade and Norwegian Gem -- including the brand-new adults-only Vibe Beach Club and an enhanced Thermal Suite in the award-winning Mandara...
Tags: Norwegian Cruise Line
Norwegian Cruise Line names Lee Applbaum as CMO
Norwegian Cruise Line has appointed Lee D. Applbaum as Chief Marketing Officer beginning July 6, 2026. With more than 25 years of experience building and transforming some of the world’s most recognized consumer brands, Applbaum will...
Norwegian Cruise Line puts partners first with new sweepstakes
Norwegian Cruise Line (NCL) is celebrating the 15th anniversary of its dedicated travel advisor program, Partners First, with a cruise vacation sweepstakes to commemorate its unwavering long-term commitment to the travel agent community. From...
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Norwegian Cruise Line sails back into Philadelphia
Norwegian Cruise Line (NCL) is returning to Philadelphia, becoming the first cruise line to sail from the city in 15 years. As the city of Philadelphia celebrates a momentous year with the country's 250th anniversary happening this summer,...
Norwegian Cruise Line welcomes Norwegian Luna to its fleet
Norwegian Cruise Line has taken delivery of Norwegian Luna -- the 21st ship in its fleet -- from Fincantieri at its shipyard in Marghera, Italy. As the second ship in the next-generation Prima Plus Class, Norwegian Luna elevates every...
Tags: NCL Luna, Norwegian Cruise Line
NCL sets sail with new brand platform, national ad campaign
With a history of breaking boundaries, Norwegian Cruise Line (NCL) has set sail with a new brand identity inspired by its iconic 1990s tagline, “It’s Different Out Here,” along with a new national TV campaign. The new platform is rooted...
Tags: For All Maritime, It's Different Out Here, Kiran Smith, Norwegian Cruise Line
NCL puts partners first, eliminates NCFs
In a message to its travel partners, Norwegian Cruise Line said that in 2026, it’s celebrating 15 years of Partners First in 2026, with the introduction of a major enhancement that reinforces its ongoing commitment to being the easiest cruise...