Scenic Group appoints Stephanie Deaton to new role

Scenic Group has appointed Stephanie Deaton as Senior Director, Charter &Incentive Sales for the U.S. and LATAM markets.

This strategic hire comes amid accelerated growth across Scenic Group’s river, ocean, and expedition segments – driven by rising demand for incentive travel and private charter experiences.

With over 25 years of experience in the corporate and incentive travel industry, Deaton is a recognized leader in full-ship charters, corporate group programs, and strategic partnerships.

She brings a comprehensive background across both contemporary and luxury cruise lines, with direct insight into the buyer perspective – positioning her to align Scenic Group’s offerings with the evolving needs of corporate and group travel planners.

Deaton will lead the Charter & Incentive Sales division, which recently expanded with the addition of Aliette Penton as Director of New Business Development, Charter & Incentive Sales.

Penton will report to Deaton, focusing on new client acquisition, while Deaton focuses on strengthening long-standing relationships with incentive houses and corporate buyers.

Scenic Group’s — the parent company of Scenic Luxury Cruises & Tours and Emerald Cruises – upward trajectory in MICE bookings is being met with a bold investment in fleet expansion. New river vessels like Emerald Astra and Emerald Lumi, along with a wave of next-generation superyachts – including Emerald Kaia, Emerald Raiya, and Emerald Xara – are purpose-built to serve the evolving needs of corporate travel planners. Designed for small-group intimacy and high-touch experiences, these ships blend exclusivity with the flexibility today’s incentive programs demand.