Norwegian Cruise Line puts partners first with new sweepstakes

Norwegian Cruise Line (NCL) is celebrating the 15th anniversary of its dedicated travel advisor program, Partners First, with a cruise vacation sweepstakes to commemorate its unwavering long-term commitment to the travel agent community.

From May 1 through May 31, 2026, Norwegian Cruise Line is launching a cruise vacation sweepstakes exclusively for travel partners, giving away 15 seven-day cruises in a balcony stateroom for two.

Winners will also have the opportunity to be featured in travel advisor appreciation initiatives throughout the year across a variety of marketing channels including the Company’s Partners First Facebook page.

To enter the sweepstakes, travel partners need to submit a testimonial sharing how NCL and Partners First have made selling cruises easier and more rewarding. Winning entries will be showcased across NCL’s channels, amplifying the voices of advisors and reinforcing the value of the long-term partnership.

John Chernesky, senior vice president and chief sales officer of Norwegian Cruise Line, said that: “Travel partners are the backbone of our industry, and their success is our success,” “As we celebrate the 15th anniversary of Partners First, now more than ever we are committed to being the easiest cruise line to do business with, and we’re thrilled to celebrate this milestone with our travel partners.”

Chernesky continued: “As we have seven ships set to debut through 2037, and two incredible resort-style destinations, Great Stirrup Cay in the Bahamas and Harvest Caye in Belize, there is so much opportunity ahead, and we look forward to succeeding with our travel partners.”

Since its inception, Partners First has been at the heart of NCL’s relationship with travel partners, designed to provide resources, incentives and support that empower advisors to succeed.

Over the past decade and a half, the program has evolved to strengthen the partnership between NCL and the travel agent community through open communication, actively listening to advisor feedback and taking action whenever possible to better support their needs.

A defining example of Norwegian’s support came late last year, when the Company announced the removal of non-commissionable fares (NCFs) — underscoring its continued focus on putting the travel partner first and eliminating pain points to help advisors grow their businesses.

Additionally, as part of Partners First, travel advisors receive special rates and exclusive onboard benefits for those who earn an NCLU associate’s degree and above. Furthermore, the popular Free at Sea Plus program is commissionable for travel agents and provides their clients with greater value and flexibility.

Go to www.trade.ncl.com for more.