Kensington taps into the rise of solo travel

As Singles’ Day approaches on Nov. 11, Kensington is celebrating a growing segment of travellers who aren’t waiting for someone else to join them on their next adventure.

From exploring Thailand’s temples to snorkeling Australia’s Great Barrier Reef, solo travellers are embracing the freedom to pursue their passions, cross destinations off their bucket lists and travel whenever the mood strikes.

According to Kensington’s latest booking data, solo travel is one of the company’s fastest-growing segments, with bookings increasing 22% year over year, more than twice the growth rate of other travellers.

But it’s not just how much solo travellers are spending that’s noteworthy. It’s how they’re traveling.

Helen Giontsis, President of Kensington, explained that: “Solo travel is increasingly about choice and the freedom to experience the world exactly as you want to. We’re seeing travellers who are confident about pursuing their interests, whether that’s exploring a new culture, experiencing extraordinary wildlife or finally taking a trip they’ve dreamed about for years.”

Giontsis continued: “With a privately guided journey, they can enjoy the independence of traveling alone while benefiting from the knowledge, personal attention, and support of local experts. It’s an ideal combination of freedom and peace of mind.”

Asia and the South Pacific are helping drive the growth in solo travel, with Kensington reporting a 39% increase in solo bookings to Asia and a 53% increase to Australia and the Pacific.

Destinations offering a combination of cultural immersion, natural wonders, and once-in-a-lifetime experiences are particularly appealing.

For solo travellers, the appeal of a customized, privately guided journey extends beyond the destination itself. There’s no need to compromise on where to go, what to see, or how to spend each day. Kensington’s Destination Experts design each experience around the traveler’s individual passions and preferences, giving them complete control over the pace and experiences that shape their journey.

Private guides and drivers provide local knowledge and personal attention, while 24/7 in-destination support offers additional peace of mind.

Jessica Vandermey, Regional VP, Sales, Kensington, observed that: “The rise in solo travel reflects a shift in how people are thinking about travel. They’re no longer willing to put off a bucket-list experience simply because they don’t have someone to go with.”

Vandermey continued: “Having traveled solo extensively throughout Asia myself, I know how rewarding it can be to explore a destination on your own terms. There’s a real sense of freedom in following your own interests, setting your own pace and being open to experiences you might not otherwise have considered. And with the support of knowledgeable local guides, you can enjoy that independence without having to navigate everything on your own.”

Go to www.kensingtontours.com for more.