Air Canada has launched gift cards which are available as both a traditional plastic gift card or in electronic form. The Air Canada Gift Card can be purchased in Canadian or US dollar denominations with values starting from $25. The cards can be redeemed in Canada and the United States online at, through Air Canada Call Centres and travel agents when purchasing Air Canada, Air Canada Express and Air Canada rouge tickets, and extra a-la-carte options such as pre-paid meal vouchers, Maple Leaf Lounge access, advanced seat selection and pre-paid baggage. Craig Landry, vice-president marketing for AC, said that: “After hearing from our employees and customers alike, we are delighted to launch the Air Canada Gift Card, allowing anyone to share the gift of travel. Gift card practicality plus ease of purchasing and using have driven their enormous popularity and appeal over the past few years, and we’re very pleased to offer this convenient product to our customers.” The gift cards can be purchased in any value starting at $25, and can include a customized message directed to the recipient. As well, the gift cards can be purchased in volume, ideal for companies of all sizes to utilize as unique incentives and rewards for customers and employees. Go to for more.