AC frequent flyers set for take-off with ‘Altitude’

Air Canada’s re-branded Top Tier frequent flyer recognition program, “Altitude,”was officially launched today (March 1). Specifically designed to recognize and reward Air Canada’s most frequent flyers, Altitude offers members a range of travel privileges, rewards and additional status levels. Improved benefits include enhanced priority travel services such as a complimentary checked baggage allowance, higher upgrade priority for higher status members, exclusive partner offers and new incentives such as tier status gifts, as well as the creation of a new dedicated website http://www.altitude.aircanada.com . Altitude members continue to enjoy travel privileges with more than 25 Star Alliance member airlines. “We have renamed our Top Tier program Air Canada Altitude and re-designed it to better recognize and reward our most frequent flyers. These changes are the most significant made to the program since we launched Air Canada Super Elite status over 15 years ago,”said Craig Landry Air Canada’s vice-president, Marketing. Concurrent with the introduction of a number of enhanced benefits, Air Canada Altitude includes two additional status levels for a total of five. Members reach Air Canada Altitude status based on the number of Altitude Qualifying Miles or Altitude Qualifying Segments earned on eligible flights operated by Air Canada and its Star Alliance partners. (http://www.aircanada.com)