Air Canada and Amadeus have signed a new multi-year distribution deal that will see all of Amadeus’ travel agency customers – both offline and online – having access to all fares and seat availability for the carrier.
AC will take advantage of Amadeus Fare Families and Amadeus Ancillary Services, providing travel agency customers with access to the airline’s complete range of merchandising content.
The companies will also work together to leverage existing features of the Amadeus point-of-sale retailing platform, as well as new cutting-edge features under development, to offer Amadeus subscribers access to rich content related to Air Canada fare products.
Duncan Bureau, vice-president global sales for Air Canada, said: “We are very pleased at having achieved this win-win agreement with Amadeus that allows both parties to evolve their distribution strategies while it delivers the technology solutions to grow our business globally.”
Bureau continued: “The agreement broadens Air Canada’s distribution capabilities around the globe to meet our international growth objectives and aligns our distribution strategy of providing the right content in the right channel under the right economics. We are well positioned with our Amadeus partnership to deliver the world-class experience our customers have come to expect of Air Canada.”
The new deal also allows Air Canada to respond to the evolving marketplace in areas of commercial interest. Amadeus subscribers will be able to book Air Canada’s full range of content and best fares, including those available through the carrier’s internal reservations system and its consumer and third-party web sites.
Scott Gutz, president and CEO of Amadeus North America observed: “Amadeus has a commitment to shaping the future of travel, so extending and strengthening our long-term partnership with a forward-thinking, merchandising pioneer like Air Canada is especially gratifying. This new partnership further proves the value Amadeus delivers as a global distribution and technology partner to both airlines and travel professionals alike.”