Set in some of this country’s most spectacular and iconic locations, Air Canada’s new on-board, pre-flight safety video is truly an ‘Ode to Canada.’
Coming to a seatback screen near you, the new video takes customers on a stunning journey across Canada while depicting in unexpected ways the safety features of each aircraft.
Andrew Shibata, vice-president – brand for the carrier, said that: “Air Canada’s new Ode to Canada safety video is a celebration of the best of Canada from coast-to-coast-to-coast. Including our own uniformed employees who are responsible for the safety of every Air Canada flight, our new video presents all aircraft safety instructions in a compelling, associative way by drawing on some of our country’s most spectacular scenery and visually connecting viewers to each province and territory through all four seasons.”
Shibata observed that: “It has been almost seven years since we last produced a safety video. In choosing to feature Canada, we are also aiming to provide a warm welcome to Canadians travelling home from abroad and inviting all of our customers to join us in exploring everything that Canada has to offer in support of the country’s tourism and hospitality sectors.”
Some of the featured locations in the video include Newfoundland & Labrador’s Gros Morne National Park; Manitoba’s Little Limestone Lake; Yukon’s winter; Ontario’s social hospitality; Northwest Territories’ Northern Lights; Nunavut’s vast expanse; Prince Edward Island’s Cavendish Beach; Alberta’s foothills; BC’s North Shore mountains; Saskatchewan’s wheat fields; Quebec’s art and culture experiences; Nova Scotia’s Lunenburg; New Brunswick’s Hopewell Cape.