Travel Agent Appreciation

Be A Pro With RIU Hotels & Resorts

RIU Hotels & Resorts has introduced RIU Pro, its new tool for tourism industry professionals.

Travel agents have been allies in the hotel chain’s growth, and are still key to its marketing. Therefore, RIU is “committed to developing this powerful, agile and versatile cutting-edge tool, which offers everything travel agents need to do their work in a single website.

This is a major project that has arisen from a desire to facilitate travel agents’ work as much as possible and follows a process of actively listening to their needs and wishes.

The compulsory pause caused by the Covid-19 pandemic has provided the time needed to give this project its final push. It entails significant innovation in RIU’s marketing area, as well as major optimization of time and resources, both for RIU itself and for the agents, Riu says.

“Travel agents have been key in our history. It all started with that first visit to Germany’s travel agencies in 1954, through which my father Luis Riu Bertrán booked out the 80 beds in our first hotel, Riu San Francisco. Since then, our relationship with professionals in the sector has done nothing but grow. Given the tradition, loyalty and the enormous importance they have for our business, it was key for us to offer professionals the very latest technology, so they can accompany us for the next 65 years at least,” said Riu CEO Luis Riu Guell.

The new tool incorporates the Riu Partner Club loyalty program and access to the Riu Brand Centre database and image bank in the same website, as well as all the information, news and announcements about RIU that are relevant to travel agents.

Agents can go to and enter their usual passwords to access all the functions and new features.

Posted in COVID-19, Hotels, News, Resorts, Travel Agent Education, Travel Agents