Miles Mercera has been named the new Director of Tourism Corporation Bonaire. His appointment is effective immediately.
Mercera brings decades of experience in the global hospitality and tourism industry to his new role, having led programs in both the private and public sector, focusing on business strategy, marketing, and brand and destination development.
Said Mercera: “It is a privilege to work alongside industry partners to continue to not only build on Bonaire’s reputation as a pristine, eco-conscious and welcoming destination, but to also enhance that image by showcasing the great strides the island has made in recent years in providing diverse culinary offerings, upscale accommodation options and elevated experiences.”
And he added: “It is an exciting time to be in tourism, and, together with a dynamic team, I am eagerly anticipating the opportunities ahead.”
Mercera is not a stranger to Tourism Corporation Bonaire, as he spent two years with the organization early in his career as its Online Marketing & Product Development Executive before joining the hotel association in Curaçao as marketing and product advocate.
Go to www.tourismbonaire.com for more.