Brand USA names Faulhaber as agency of record in Canada
Faulhaber has been named as the new agency of record (AOR) for Brand USA’s public relations in Canada.
Faulhaber will work closely with the Brand USA team to share stories that highlight the USA as a culturally rich, diverse, and inclusive destination.
“Brand USA is firmly committed to Canada and our partnership with Faulhaber is a testament to our ongoing focus on PR and communications in the USA’s top international market. Faulhaber was selected following a highly competitive RFP process based on their strategic ahead-of-the-curve and creative approach to storytelling,” said senior vice president, public relations and chief communications officer Chris Heywood. “We are gearing up for an exciting year of major milestones and unparalleled events and look forward to sharing these stories with our Canadian friends through our planned activity.”
“Travel has always been a bridge between cultures and a way to create connection. Now, more than ever, it can serve as a powerful tool to strengthen the deep-rooted bond between the United States and Canada,” said Lexi Pathak, president and partner at Faulhaber. “Faulhaber will highlight the unique experiences that the USA has to offer Canadians from outdoor adventures in Colorado, Utah and Montana, to culinary experiences in Chicago, New York and Los Angeles. Our mandate will encourage cross-border exploration through strategic media relations, influencer relations, and in-market brand activations including year two of Brand USA’s sponsorship of Toronto’s International Film Festival (TIFF).”
To learn more, please visit ThebrandUSA.com
