Dixon leaving Brand USA, returning to lead NYC Tourism + Conventions
Fred Dixon is leaving Brand USA and returning to NYC Tourism + Conventions to take on the role of President and CEO for that organization. The announcement of Dixon’s departure from Brand USA, which is effective Nov. 13, 2026, was made by...
Tags: Brand USA, Fred Dixon
Brand USA set to deepen engagement in Canada with fall events
Brand USA has announced that it is Brand USA Travel Week Canada this fall with events taking place in Toronto and Montreal from Oct. 26 to Oct. 29, 2026. The event introduces Brand USA’s signature Travel Week platform to Canada for the...
Tags: Brand USA
Brand USA takes the measure of international trends, sees positives in 2026 mega events
With Canadian visitor numbers to the U.S.A. continuing a downward slide, there was not a lot of discussion about Canada during the recent Board of Directors meeting by Brand USA. For example, Canadian visitations to the USA in January this...
Tags: Brand USA, Fred Dixon
Marion Certain named Trade Manager for Canada for Brand USA
Marion Certain has been named Trade Manager Canada for Brand USA – a move that reinforces the organization’s commitment to growing travel trade engagement across the Canadian market. Commenting on Certain’s appointment – which took...
Tags: Brand USA, Marion Certain
U.S. Travel welcomes introduction of VISIT USA Act
U.S. Travel is welcoming the introduction of the VISIT USA Act – an act that would restore “critical” funding to Brand USA. The introduction of the VISIT USA act in the U.S. Congress (Nov. 19), comes at a time when the U.S. is preparing...
Brand USA’s federal matching funds cut with passage of Trump’s ‘Big Beautiful’ bill
With the passage of Donald Trump’s ‘big, beautiful’ bill by the U.S. Congress this afternoon (July 3), Brand USA will see its federal matching funds cut from $100 million to $20 million. In a statement issued following the bill’s...
Tags: Brand USA, Fred Dixon
Brand USA partners with America250 to inspire anniversary travel
As the United States prepares to mark its 250th anniversary in 2026, Brand USA, the nation’s official destination marketing organization, and America250 announced a strategic partnership to inspire international audiences to explore the...
Tags: Brand USA
Brand USA addresses concerns over looming budget cuts
Budget cuts at Brand USA have been a topic of conversation and speculation at the IPW international travel trade marketplace and conference ongoing in Chicago this week. But even as the cuts loom, they have officially been addressed only...
Brand USA launches global tourism campaign to drive international travel
Brand USA held its annual press conference on June 16 at McCormick Place in Chicago, Illinois, outlining a bold vision for the future of international travel to the United States. The organization introduced a new global tourism campaign,...
Tags: Brand USA
Brand USA’s Canada Connect West in YVR draws large attendance
A travel trade road show across western Canada by reps from five U.S. states, 12 American cities and one rail tour company ended on a successful note last week in Vancouver. The Canada Connect West mission, by Brand USA, wrapped up with 46 travel...
Tags: Brand USA