Brand USA takes the measure of international trends, sees positives in 2026 mega events
With Canadian visitor numbers to the U.S.A. continuing a downward slide, there was not a lot of discussion about Canada during the recent Board of Directors meeting by Brand USA. For example, Canadian visitations to the USA in January this...
Tags: Brand USA, Fred Dixon
Marion Certain named Trade Manager for Canada for Brand USA
Marion Certain has been named Trade Manager Canada for Brand USA – a move that reinforces the organization’s commitment to growing travel trade engagement across the Canadian market. Commenting on Certain’s appointment – which took...
Tags: Brand USA, Marion Certain
U.S. Travel welcomes introduction of VISIT USA Act
U.S. Travel is welcoming the introduction of the VISIT USA Act – an act that would restore “critical” funding to Brand USA. The introduction of the VISIT USA act in the U.S. Congress (Nov. 19), comes at a time when the U.S. is preparing...
Brand USA’s federal matching funds cut with passage of Trump’s ‘Big Beautiful’ bill
With the passage of Donald Trump’s ‘big, beautiful’ bill by the U.S. Congress this afternoon (July 3), Brand USA will see its federal matching funds cut from $100 million to $20 million. In a statement issued following the bill’s...
Tags: Brand USA, Fred Dixon
Brand USA partners with America250 to inspire anniversary travel
As the United States prepares to mark its 250th anniversary in 2026, Brand USA, the nation’s official destination marketing organization, and America250 announced a strategic partnership to inspire international audiences to explore the...
Tags: Brand USA
Brand USA addresses concerns over looming budget cuts
Budget cuts at Brand USA have been a topic of conversation and speculation at the IPW international travel trade marketplace and conference ongoing in Chicago this week. But even as the cuts loom, they have officially been addressed only...
Brand USA launches global tourism campaign to drive international travel
Brand USA held its annual press conference on June 16 at McCormick Place in Chicago, Illinois, outlining a bold vision for the future of international travel to the United States. The organization introduced a new global tourism campaign,...
Tags: Brand USA
Brand USA’s Canada Connect West in YVR draws large attendance
A travel trade road show across western Canada by reps from five U.S. states, 12 American cities and one rail tour company ended on a successful note last week in Vancouver. The Canada Connect West mission, by Brand USA, wrapped up with 46 travel...
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Brand USA announces return of Canada Connect West 2025
Brand USA has announced the return of Canada Connect West — a multi-city series of events designed to deepen connections between Canadian travel professionals and premier U.S. destinations. Running from May 20–22, 2025, Canada Connect West...
Tags: Brand USA, Canada Connect West, Jackie Ennis
Canada Connect East kicks off with 35 U.S. partners in Toronto
Although many Canadians are currently pressing pause on vacation plans to the United States, a strong showing of 35 U.S. partners were on location in Toronto yesterday to demonstrate their commitment to the Canadian market, typically one of the...
Tags: Brand USA, Canada Connect East