Dixon leaving Brand USA, returning to lead NYC Tourism + Conventions
Fred Dixon is leaving Brand USA and returning to NYC Tourism + Conventions to take on the role of President and CEO for that organization. The announcement of Dixon’s departure from Brand USA, which is effective Nov. 13, 2026, was made by...
Tags: Brand USA, Fred Dixon
Top U.S. tourism executives deliver the ‘big picture’ view at IPW
A mostly frank assessment of the turbulent travel industry in the U.S.A. by American tourism leaders was a significant moment at the IPW 2026 international travel market that just ended in Fort Lauderdale, FL. Leaders of two travel industry...
Tags: Fred Dixon, Geoff Freeman, IPW 2026
Brand USA takes the measure of international trends, sees positives in 2026 mega events
With Canadian visitor numbers to the U.S.A. continuing a downward slide, there was not a lot of discussion about Canada during the recent Board of Directors meeting by Brand USA. For example, Canadian visitations to the USA in January this...
Tags: Brand USA, Fred Dixon
Brand USA’s federal matching funds cut with passage of Trump’s ‘Big Beautiful’ bill
With the passage of Donald Trump’s ‘big, beautiful’ bill by the U.S. Congress this afternoon (July 3), Brand USA will see its federal matching funds cut from $100 million to $20 million. In a statement issued following the bill’s...
Tags: Brand USA, Fred Dixon
Brand USA appoints Leah Chandler as chief marketing officer
Brand USA, the destination marketing organization for the United States, announced today the appointment of Leah Chandler, CDME as its new chief marketing officer, effective March 17. With more than 20 years of experience in branding,...
Tags: Brand USA, Fred Dixon, Leah Chandler