Caroline Beteta

Visit California Blends ‘Cautious Outlook’ with ‘Decisive Action’

Visit California Blends ‘Cautious Outlook’ with ‘Decisive Action’

By Bob Mowat

May 6, 2025

As California Tourism Month gets underway, Visit California has released a revised visitation and spending forecast for 2025, along with its 2024 Economic Impact of Travel Report. The 2024 report makes it abundantly clear that travel is...

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Brand is strong, but California travel industry still feeling impact of challenging times

Brand is strong, but California travel industry still feeling impact of challenging times

By TravelPress Staff

April 9, 2025

In a message to industry partners, Caroline Beteta, President & CEO of Visit California, writes: “The global landscape is shifting — and California’s travel industry is beginning to feel the impact.” Beteta observes that: “While...

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