Visit California names Julie Coker as its new President and CEO
Julie Coker has been named the new President and CEO of Visit California. The announcement was made by Ken Potrock, Chair, Board of Directors and Selection Committee for Visit California on behalf of the organization’s board of...
Tags: Caroline Beteta, Julie Coker, Ken Potrock, Visit California
California the place to be for meetings, events
Visit California reports that 2026 will bring a period of major growth and reinvention for the state’s meetings and events landscape. An expanded inventory of group-ready hotels, state-of-the-art entertainment districts and endless opportunity...
Tags: Caroline Beteta, Visit California
California set to welcome visitors with major milestones, mega events, attractions in 2026
California is set to welcome visitors with a wave of new attractions, hotel openings and milestone celebrations, coupled with mega-events that will put the state’s iconic cities on a global stage in 2026. Caroline Beteta, president &...
Tags: Caroline Beteta, Visit California
Visit California brings its message of appreciation to Canada
Visit California is extending a hand of friendship to people in this country, with officials from the tourism body saying that tensions between Ottawa and Washington won't curtail a warm welcome those of us who choose California for a vacation...
Tags: Ryan Becker, Visit California
Visit California Blends ‘Cautious Outlook’ with ‘Decisive Action’
As California Tourism Month gets underway, Visit California has released a revised visitation and spending forecast for 2025, along with its 2024 Economic Impact of Travel Report. The 2024 report makes it abundantly clear that travel is...
Tags: California Loves Canada, Caroline Beteta, Visit California
Brand is strong, but California travel industry still feeling impact of challenging times
In a message to industry partners, Caroline Beteta, President & CEO of Visit California, writes: “The global landscape is shifting — and California’s travel industry is beginning to feel the impact.” Beteta observes that: “While...
Tags: Caroline Beteta, Visit California
Visit California unveils playful global rebrand
Visit California recently launched a global brand campaign based on the Ultimate Playground platform. “Let’s Play,” a 30-second television spot, captures the simple joys of playing in California. The three-month, $32.8 million...
Tags: Visit California