Brand USA reveals “Sell Your Way to the USA” winners

Brand USA, in collaboration with Travel Nevada, Travel North Tahoe, Travel Oregon, Utah Office of Tourism, Visit Reno, Visit Salt Lake and Visit Seattle, have announced the winners of the 2025 Sell Your Way To The USA incentive program.

The winners include (from east to west):

• Maria Karagioules, Voyage International, Montreal, QC
• Kirsty Roberts, Dream Destinations, Toronto, ON
• Jennifer Quinlan, Travello Travel Group, Barrie, ON
• Callan Thompson, Sportscorp Travel, Bolton, ON
• Vanessa Barone, Sportscorp Travel, Bolton, ON
• Brittany Uskoski, BCD Travel, Winnipeg, MB
• Misty Mcknight, Direct Travel, Regina, SK
• Carrie Gillespie, Direct Travel, Regina, SK
• Michelle MacKenzie, Tier One Travel, Calgary, AB
• Yolanda Nortje, Boulevard Travel, Calgary, AB
• Sue Kos, Bee Travel, Edmonton, AB

About the campaign

The annual campaign offers Canadian travel advisors the chance to earn one of 12 coveted spots on an exclusive FAM trip by selling qualifying bookings to the USA.

These winners earned the most points for bookings made during the selling period of Jan. 15 to March 31, 2025. Points were awarded as follows:

• 1 point for every round-trip, return airfare booked to the U.S. with a partner airline
• 1 additional point for PNRs that include Seattle, Salt Lake City, Portland or San Francisco
• 1 additional point for land packages (hotels, tours or sightseeing) booked within the participating partner destinations
• 1 additional point for completing a badge on the Brand USA Discovery Program, featuring a destination partner

The winners will now take one of four self-guided FAM trips to Nevada, Oregon, Salt Lake City and Seattle in May and June 2025. The FAM packages include round-trip airfare, accommodation, rental car or transportation, activities, select meals and the opportunity to elevate their knowledge and expertise of these destinations for future travel.