Anja Brokjans will be joining the VoX International team as Director for the German National Tourist Office (GNTO) effective immediately.
Brokjans brings extensive experience in marketing, public relations, trade and communications to the position.
Her previous experience includes a 20-year tenure as the spokesperson for one of the world’s largest trade show companies, Deutsche Messe, where she was responsible for developing and executing marketing plans for international events and companies.
Commenting on her appointment, Brokjans said: “I am very excited to join VoX International as Director of Marketing of the German National Tourist Office in Canada. I’m looking forward to diving into this new journey headfirst and working with the GNTO team, as well as with trade and media partners in Canada. I lived in Germany for most of my life and I’ve been telling my Canadian friends how beautiful and interesting Germany is since I moved here; now I have the opportunity to share this view with a much broader audience.”
She will be responsible for developing and executing a marketing plan for the Canadian market, which will include extensive media and trade activities along with initiating digital and social marketing campaigns.