Choice Hotels International has introduced a new identity that is rolling out company-wide.
The launch includes a new look and feel and an integrated advertising campaign that spans TV, radio, digital and mobile designed to grow Choice’s brand awareness and celebrate everyday experiences and “people connections.”
The refreshed brand positioning and new identity builds off of Choice Hotels’ 75-year legacy as a gateway to a portfolio of brands. It also reflects the new direction and growth of the company as it realizes opportunities with business travellers across the portfolio, particularly in the upscale segment, and among millennials.
The Clash’s “Should I Stay or Should I Go?” song acts as the musical anthem throughout the TV advertising spots highlighting various scenarios where customers can choose to stay home or choose to go to that high school reunion, family event or business meeting. The customers ultimately opt for the better option – to go and make an in-person connection – and when they do, they can book faster and more efficiently on the completely redesigned ChoiceHotels.com web site.