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Canadian Travel Press
Issue Date: Nov 27, 2017
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Snowmass at 50 – ‘It’s going to be fun!’


(Photo above: Aspen-Snowmass offers skiers trails on four separate mountains. Photo courtesy /ASPEN-SNOWMASS)

Aspen-Snowmass’ largest skiing option is getting ready to mark its first half-century of hosting schussers.
The Colorado ski hill of Snowmass – one of four hills that collectively make up Aspen-Snowmass – will be 50 years old on Dec. 15, and the hill is enabling people planning to hit its slopes on that date to save money, with Dec. 15 lift tickets being US$6.50, the same price they were when the hill first opened.
“It’s been astonishing to see the response to the celebration,” Aspen Skiing Company spokesman Jeff Hanle said in Toronto recently.
More than 12,000 Dec. 15 lift tickets have already been sold, the largest daily number ever for Snowmass, which is larger than the other three hills combined and will easily be able to host all those skiers, Hanle continued.
“It’s going to be fun. It’s going to be a lot of people getting together who have some connection to Snowmass. Ì think you’re going to see a lot of multi-generational families who have been coming here for years,” Hanle said of the “huge, huge mountain” that can accommodate all levels of skiers.
Other tributes to the 50-year mark will take place throughout the winter season.
Aspen Ski Company sales and marketing director Sonia Bekhaazi praised the “very dry” Aspen-area climate that leads to 300 “blue-sky days” a year. “Whenever the sun is out, the snow is glistening. It’s a winter wonderland.”
Meanwhile, Richard Savage, the Aspen Ski Company’s Canadian representative, told the gathering that people shouldn’t believe that Aspen vacations are solely for well-heeled sorts. “You can totally do Aspen on the cheap,” he said.
Savage also said those who visit the Aspen area will find a large number of bars and restaurants after they end their days on the slopes.
The Aspen area has a “good, eclectic mix” of offerings for visitors, added Hanle.
The Aspen name now brings immediate worldwide recognition in skiing circles, Hanle continued.
Aspen flourished as a silver mining town, only to see miners eventually drift away. It was reborn as a skiing town in the 20th century, and Bekhaazi noted, it remains home to the Hotel Jerome, which dates back to the 19th century and was “the first hotel west of the Mississippi to have running water and electricity.”