Expedia Group and the United Nations World Tourism Organization (UNWTO) will be collaborating to promote tourism recovery and share insights from travel data and consumer trends.
Through the new agreement, Expedia Group and UNWTO will work on joint projects focusing on insights around rural tourism, developing lesser-known destinations, and fostering education, and skills development.
The agreement will also support training opportunities for tourism professionals in the public and private sector. By working together, the two parties will also strengthen public-private collaboration by supporting the global Expedia Group Recovery Program.
UNWTO and Expedia Group will facilitate more evidence-based discussions and proportionate policy development to help tourism recovery worldwide in a sustainable way.