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EXPEDIA TAAP EXPANDS TO CANADA

Expedia Travel Agents Affiliate Program (TAAP) has announced the appointment of Discover the World Marketing as their sales partners in key markets of Canada and the US, handling the sales and first level customer support for the program. Launched in Europe in 2002, Expedia TAAP now partners with more than 80,000 registered travel agents globally offering commissions when selling Expedia’s extensive global inventory. Travel agents have access to highly competitive Internet rates on 145,000 hotels, car rentals, flights, packages and activities such as tours, theatre tickets and transfers. Prices and products shown on TAAP mirror those viewed by the consumer, which ensures the agent is price competitive while still earning a commission. Expedia TAAP burst on to the North American markets with its launch in early 2010 and now boasts nearly 10,000 agencies registered for the program in Canada and the US. “Expedia has forged a strong sales and marketing partnership with Discover the World Marketing that’s been in existence since 2010 and has grown in co-operation to more than 25 markets worldwide.”said Diego Pedrani, Expedia’s director – Travel Agent Distribution Worldwide. “We are now partnering with Discover in US and Canada to leverage their strong sales presence in these markets and to utilize best practices across the markets where Discover represents us.”(http://www.expedia.ca/travelagents)

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