women in travel

Food For Thought

Booking.com Research Reveals Food Dictates Choice

New research commissioned by Booking.com reveals that close to 69% of Canadians would travel somewhere known for its food and drink.

And with the joy of trying local delicacies often becoming one of the highlights of any trip, it’s clear Canadians have developed this taste for travel.

As for which destinations are top of mind for those looking to sip, savour and sample their way through their next vacation, Booking.com found that the top Canadian cities include Vancouver, Montreal and Halifax.

Those results are based on more than 118 million real reviews from global travellers on Booking.com.
Globally, Asian and South American flavours were favourites in the top ten foodie destinations, with Greece, Australia and Spain not far behind. Hong Kong, with its famous dim sum, Sao Paulo with Brazilian barbeque and Tokyo, whose restaurants have accrued more Michelin stars than New York and Paris combined, top the list.

In the last year, almost one in ten (8%) people have travelled to fulfil their hobby of fine dining and seven percent for their passion for wine.

However, with 79% of travellers between the ages of 18 and 34 considering travelling somewhere that’s specifically known for its gastronomic delights, it seems globally millennials are leading the way for gastronomic tourism.

In fact, one in ten have combined their love of street food with travelling, compared to only four percent of those travellers aged over 55].

Booking.com’s chief marketing officer, Pepijn Rijvers notes that: “Culinary travel is an ever-growing trend, with travellers planning trips centred on taste-inspired exploration and seeking to fully immerse themselves in the local culture, of which food plays a huge part. Not only are people looking for luxury gastronomic experiences, but also sampling local and street food.”

Rijvers continues: “By using real traveller reviews, of which there are over 118 million on Booking.com and growing each day, we’re able to help travellers to discover the best places to explore as recommended by fellow travellers from the best neighbourhoods and dishes to try to discovering hidden gems beyond the mainstream culinary destinations.”

Go to http://www.booking.com .


Posted in News, Online Travel Agency, Technology, Trends & Research