G Adventures is reporting that the early launch of its Cyber Sale has seen new bookings rise by up to 400%; with the operator noting that this is an opportunity for agents to attract additional sales.
Ten days into its Cyber Sale, which runs until Nov. 30, 2020, G Adventures is starting to see positive trends for travel in 2021 with the largest increase in both rebookings and new bookings since the pandemic closed the world’s borders in mid-March this year.
The timing of the sale, which has coincided with optimistic news pertaining to three potential vaccines, is providing the small-group adventure with increased clarity into the booking patterns for new bookings in 2021.
This has in turn presented an opportunity for agents to be capturing a bigger slice of the pie as people’s thirst for booking, and rebooking, future travel arrangements gains momentum.
New bookings for the week commencing Nov. 9, 2020 — the week the first vaccine announcement was made and the Cyber Sale began – saw a 400% increase week-on-week, the largest increase seen since earlier this year.
David Green, VP Commercial, G Adventures, said that what the figures also reveal is that compared to pre-pandemic sales figures, agents don’t appear to be securing the same percentage of bookings for the year ahead.
“There is a huge opportunity for our valued agency partners to capitalize on the positive vaccine news, as well as the great deals in the market leading up to Black Friday and Cyber Monday.”
Green continued: “Travellers are getting hungry to book their future adventures now, and are looking for the expert advice and reassurance that only an agent can provide, so agents can be confident to start marketing more proactively to existing customers and nurturing future customers.”
And he pointed out that: “In terms of the current benefits to consumers, there’s never been a better time for agents to be rebooking their clients, and to be recruiting for new business for 2021 bookings. With offers like those available in our Cyber Sale, additional flexible booking options and added health and safety measures on tours, travellers can book now and ‘retravel’ with confidence in 2021.”
Green observed: “We know how hard these past few months have been for travel agents, it’s been exhausting, and the travel industry has been hit harder than most. However, the time for agents to be part of the recovery is now. Now is the time to work with partners who offer the flexibility and support to give what your travellers need. Travellers are welcoming our Book with Confidence and Travel With Confidence policies, low deposits and more flexible terms as they start making travel plans for 2021.”
G Adventures’ GPS (global purpose specialist) team will be hosting a webinar for agents interested in learning more about the Cyber Sale on Wed., Nov. 25 at 2.00 pm EST.
To register, go to https://gadventures.zoom.us/webinar/register/WN_8MyP7rpWQmWiIs9o9hyRCw
And Green concluded: “Looking ahead, we know that travel will bounce back and when it does agents are going to be inundated with new enquiries. Our message to agents is simple, we’ve created even more flexibility for future travel credit holders if they book now during the Cyber Sale because we want these future bookings locked in now, so that when travel comes back even more, agents will be focused on booking NEW travellers and not handling the administration of rebookings. Our new flexible terms for travel credits used during the Cyber Sale is to help the agents in the long term. Our message is clear: Book Now, Travel Later.”
For more, go to www.gadventures.com .