Beginning Sept. 23, 2014, Germanwings’ complete range of fares and ancillaries will be available to Amadeus subscribers. Previously, the Lufthansa subsidiary sold a limited range of its fares via Amadeus’ travel agency partners, using full e-ticketing. On Sept. 23 an industry-first implementation will turn Germanwings into the first airline in the world to offer both full and light ticketing options to travel sellers.
Light ticketing is Amadeus’ unique system enhancement that enables agents to book low-cost & hybrid carriers with the same booking processused for full-service carriers, even when established through an interface using XML technology.
Christian Hein, senior vice-president e-commerce, sales and distribution for Germanwings, said: “Everything is progressing well for our groundbreaking implementation of Amadeus’ light ticketing functionality. Starting Sept. 23, our travel agency partners will be able to better tailor the experience for travellers with access to the most demanded ancillary services. We are confident the ability to book our full range of flights, in exactly the same way as a full-service carrier, will improve efficiencies for travel agents.”
Holger Taubmann, senior vice-president, distribution at Amadeus, commented: “This implementation is another example of our commitment to offering the widest possible range of content to Amadeus subscribers while it also showcases Amadeus’ XML-based technical capabilities. As evermore low-cost and hybrid airlines seek access to the high-yield business travel market, it is imperative that a technology partner like Amadeus continues to make the shopping and booking process as efficient as possible.”