Joelle Goldman has joined Direct Travel as its vice president, host services.
She was previously director of member relations, US & Canada with Virtuoso.
Gerard Bellino, executive vice president, leisure at Direct Travel, said: “We are delighted to welcome Joelle to our leadership team. She brings a wealth of knowledge and understands the importance of creating a community within independent travel advisors.”
And Bellino added: “As the landscape of travel is changing, we expect an increase in independent travel advisors and independent travel agencies looking for a host that provides stability and fosters growth.”
In Canada, Goldman will be closely involved with the Vision Travel brand, which has an extensive history in the independent travel advisor sector and is growing its portfolio of hosted travel agencies.
The addition of Goldman follows the recent appointment of Shelby Donley to Vice President, Luxury Services as Direct Travel positions itself to support the luxury travel community.
Said Goldman: “Direct Travel is one of the most respected travel companies in leisure travel and I am thrilled to be joining the leisure leadership team. We are in the middle of interesting times, but the future looks great at Direct Travel.”
She will be based in Chicago and can be reached by email at firstname.lastname@example.org .